The importance of sound in business - presented to you.
We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!
The world is changing after worldwide events and a new normal will come into place. Without group gathering, new experiences must be found within the entertainment industry. To entertain the […]
The Coronavirus is affecting the planet and the everyday life of people and brands. On this month’s “What are we hearing now?“ series, we will first look into stories how […]
This article was originally published on Adweek, February 4, 2020. What consumers hear—or don’t hear—affects decision-making We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to […]
This article was originally published in Adweek. The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their […]
This article was originally published in Brandingmag on October 3rd, 2019. The famous “I’m Lovin’ It” of McDonald’s is one of the most recognizable audio logos in the world. Similarly, it takes […]
“Podcasts are so popular! I’ll definitely use them to build my brand’s online presence!” There’s hardly a chance you’d hear something like that from an entrepreneur or marketer just 5 […]
This article was originally published in Brandingmag on October 3rd, 2019. A recent study from DoSomething Strategic states that brands are missing the mark on how to get cause marketing right for […]
Audio on marketers’ lips at Advertising Week New York This advice comes from Mastercard’s Chief Marketing & Communications Officer Raja Rajamannar. Ever since launching its new audio brand earlier this […]
This article was originally published in Adweek. As media all over the world breaks down the aftermath of Cannes, conversations seem to revolve around one word specifically: purpose. From the audio […]
This article was originally published in Adweek. Podcasts have taken the pole position for the new wave of digital advertising. Their consumption has been on a steady upward trend, which is expected to […]
“Sound can express the brand belief and values in an emotionally direct way. Sound speaks to our deepest emotional instincts and bypasses our rational brain.” These wise words are from […]
As we marketers know, the competition for people’s attention is a tough game. We at Audiodraft believe in the power of audio in this. It has the capability to enhance brand […]