What are we hearing now? Voice-overs
Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good time to check the selection of last month best articles about voice.
An Essential Guide To Choosing Video Voice Over (Animatedvideo.com)
Choosing the right voice might feel like walking on a minefield. This article gives a great basic understanding of what to take into consideration when choosing a voice over for your production.
Why Doesn’t Your Ad Have A Female Voiceover? It Should. (Mediavillage.com)
Female voice-overs for the win. Several studies conducted by different associations have rated female-voiced ads perform better for favorability, brand recall, relevance, memorability and engagement than those with a male narrator.
Will Alexa And Siri Leave Voiceover Actors With Anything To Say? (Mediapost.com)
They took our jobs! Will artificial voice replace voice actors? This article suggests that, in the future, synthetic AI voices might provide a quicker and easier production for voice content than hiring human talent.
BONUS: Old But Gold!
Don’t go anywhere yet! Here are a couple of beautifully aged posts giving you further inspiration on why the custom approach for voice content and guidelines is a good idea.
Benefits Of Branded Voice Overs (Audiodraft.com)
Branded voice-overs have the potential to breathe life into your content. In this text, we delve into the topic at hand by examining the career of a certain voice-over legend.
What Makes Someone Believe Or Reject Information? (Anu.edu.au)
Warning! Bad audio quality can harm your credibility as a source of information.
Quality of audio has a significant impact on whether people believe what they are hearing says research by Dr. Eryn Newman of The Australian National University.
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