by Mikko on August 28, 2018 at 10:18 am
Kyrö Distillery company is a Finnish all-rye distillery founded in 2014 and they have won numerous international awards with their rye gins Kyrö Napue and Kyrö Koskue (incl. World’s Best Gin for Gin&Tonic in IWSC 2015, Gold Medal in San Francisco World Spirits Competition in 2016 and Outstanding Gin&Tonic in IWSC 2017). Kyrö Distillery’s products are sold in 28 countries and their first whisky release is the beginning of an exciting journey into Finnish 100% rye whisky. Audiodraft and Kyrö Distillery Company worked closely to design a tasting experience at Slush Music 2017 to showcase the power of audio […] Read more »
by Mikko on June 26, 2018 at 10:47 am
Audio branding often deals with turning abstract concepts like company values, brand attributes, and aspirations into sounds. However, there are occasions when concrete cues, such as visual brand features, provide the building blocks. In fact, our brief with Outotec put us in front of an intriguing and unique challenge: How can the colors of the Earth be turned into music? The Brief Our objective was to create a brand theme with an integrated audio logo that represents Outotec’s unique brand identity, while highlighting their earth-consciousness, and technological leadership. Furthermore, the theme needed to work across various touchpoints. Outotec provides leading […] Read more »
by Mikko on May 22, 2018 at 12:37 pm
We studied the genre, instrumentation and mood of each competitor in this years Eurovision song contest finals. Our infographics compare them to the TOP 3 countries (Israel, Cyprus and Austria) to bring a summary of the key musical attributes that led to success in this year’s competition. Sound type & key 42% of the music in the finals incorporated a mixture of acoustic and electronic music, while 31% sticked only to acoustic and 26% to electronic sounds. Electronic music elements are essential for the some of the music genres but acoustic elements are great for warming up the song and […] Read more »
by Mikko on March 19, 2018 at 1:41 pm
The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time at transmitting their stories and experiences to their already overloaded audiences. As online streaming has gone mainstream, audio consumption has skyrocketed along with it. People now spend over 30 hours per week listening to music and podcasts are on the rise as well, judging by the trend in the United States. Furthermore, audio is now being consumed not only by listening, but speaking as voice search and digital assistants are […] Read more »
by Cameron on February 20, 2018 at 4:13 pm
The Sound of the Super Bowl Ads Super-Bowl was a spectacular win for the Eagles. They were not the only winners. Amazon’s Alexa gained a staggering amount of publicity with its humorous and irreverent advert which generated a huge volume of brand awareness and interest. We have seen in-depth analysis on the adverts from every angle possible, but one important emerging angle is yet to be covered. Audio Branding. We studied the genre, instrumentation and mood of each adverts music along with the voice overs to bring you a snapshot of the current audio branding tactics at play in this […] Read more »
by Anni on November 18, 2015 at 2:03 pm
Creative Director and Co-Founder Pauli Kopu from creative video agency Klok talked with us about the challenges of the creative industry and their latest Audiodraft production Future of TV. Klok is a blooming Finnish film and video production agency offering a wide array of creative, production, and strategic services. Besides ordinary video production they focus on basically anything related to moving image from distribution strategies to audience analytics. Due to the urge to know every aspect possible of their industry Klok’s team describes themselves simply as a creative video agency. Creative director and co-founder of Klok, Pauli Kopu’s calm and insightful comments […] Read more »
by Anni on September 25, 2015 at 3:41 pm
JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound designs for advertising, feature film, game and television industries. We had a Skype call with Batuhan Firat, the owner of the company. Firat has worked almost a decade in the industry and founded JingleTV about six years ago. Now, as the company has been getting more popular, the growing number of customers means JingleTV needs more composers to keep up with all their projects. While trying to find the best creative people […] Read more »
by Anni on September 1, 2015 at 3:46 pm
This time we start a new series of Case Studies in our Audiodraft Blog. We called Mathias Lampenius, Project Director at Lahtinen Mantere Saatchi & Saatchi, to talk about their recent TV ad “Oolannin Grilliperunat”. Talking with Mathias Lampenius, the project director of the bustling Helsinki-based advertising agency Lahtinen Mantere Saatchi & Saatchi, you get exactly the kind of a sunny, resourceful vibe you’d expect from a director in the fast-paced creative marketing industry. Explaining how he first came up with the original brief, Lampenius stressed the necessity of appropriate music and soundscapes from the beginning of a project. When […] Read more »
