by Mikko on August 15, 2018 at 1:14 pm
Music is a subjective experience. A composer might approach a song with a very different vocabulary and angle than a business professional. The lack of consistent attributes and references can, more often than not, create misunderstandings between any two people, let alone a brand and a musician working together on a production. When ordering custom music, you need a pretty solid plan of what kind of music you want to get. To land you and the composer on the same page from the get-go, you’ll need to create a brief that clearly describes the type of music that you’re looking […] Read more »
by Toni Holappa on January 23, 2018 at 12:08 pm
Within the past year, we have gone through thousands of videos from brands for industry overview analysis and there seems to be a few common blunders that we encounter time and time again. Here are eight common mistakes with audio that brands make in their audio content and how to fix them. Audio Watermark still in the song – When you test out different tracks to your video in the production phase, make sure you have steps in place to ensure that the watermarked version gets deleted or the file is named in a way that it doesn’t end up […] Read more »
by Community Manager on May 12, 2016 at 2:28 pm
In our previous blog post we talked about key things to take into consideration when creating unique audio. But there’s another obvious aspect to great music besides production – the composition itself. In a nutshell, great audio often consists of two crucial elements: a great melodic idea & high technical quality. (Not just the) Production quality It is extremely important to discover new, interesting ways and methods of production. But sometimes technically great producers forget the necessity of a memorable melody by focusing too much on exciting sounds. A solid melodic idea is paramount in making a standout piece of music. It […] Read more »
by Anni on April 14, 2016 at 1:08 pm
Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want to help our customers crystallise their brand’s unique sound. In this blog post, we combine these two approaches to really dig deeper into what makes a music producer sound unique and recognisable. Anybody can copycat something that’s already been done in a cool way – it’s a totally different game to commit to your own way of doing things, even when it might not be the industry norm (yet!). Different hiphop producers have […] Read more »
by Community Manager on March 3, 2016 at 3:06 pm
What the heck is dBFS, true peak, RMS, integrated loudness and LUFS? Why do I need to know these strange appellations? As a professional sound designer you will eventually stumble across technical terms referring to audio levels and loudness. A customer might tell you: “we need a track with an integrated loudness of -23 LUFS, a dynamic range of ≤15 LU and a true peak of max -1 dBTP”. Even if you’ve been producing audio for a few years you might be thinking: “huuuuuh…?”. By now you’ve probably heard about the loudness war, and we all know what it sounds like […] Read more »
by Anni on January 21, 2016 at 2:48 pm
As a music producer, there’s another way to take part in productions besides creating audio: by becoming a co-producer! Being a co-producer can be useful in many ways: you get your share of the project royalties while learning about professional creative productions from a client’s perspective. As you start understanding the customer point of view by listening to other composers’ work in a more focused way, you’ll become a better music producer yourself. We emailed two of our most prominent co-producers–WheelieR and NVSound–to learn from their perspective what it means to co-produce on Audiodraft Agency Studios. The other side of […] Read more »
by Anni on January 8, 2016 at 2:15 pm
To get invited to productions on Audiodraft Agency Studios, it is important to have your compensation and availability settings up to date. That way you can be targeted more easily from our database whenever clients launch new projects. What’s the difference between the Open Studio and Agency Studio platforms? There are two ways our customers can host productions: either using an Open Studio platform or an Agency Studio platform. Open Studio productions are open for everyone to apply to. Agency Studio productions are private and require invitation. How to get invited to Agency Studio productions? As soon as a new production is […] Read more »
by Anni on June 11, 2015 at 12:57 am
Publishing and licensing can be tricky due to the lack of transparency and simplicity. Despite these features they can be crucial to your business it’s understandable they might be something you’ve never really gotten a hold of. That’s why in this blog post we will go through the awesomeness behind Audiodraft Publishing and Audiodraft Blankets. Our aim at Audiodraft is to bring custom sound and music available for every production no matter the budget or the schedule. It’s a big promise but this is actually possible through Audiodraft Blanket. With a fixed pricing you don’t need to think about the […] Read more »
by Anni on May 5, 2015 at 3:50 pm
To perfect our way of closing deals, we’ve made some tweaks on the Agency Studio platforms. Agency Studios are pro-accounts for our clients to access our top tier talent. We have made a few improvements on the Agency Studio productions to make sure we are providing efficient tools to pitch for the briefs we are lucky to receive from advertising agencies and production companies around the globe. In sound designers’ and composers’ perspective, here’s what’s new: 1) Delivery Time Now, Agency Studios have a clearer yet more dynamic way of posting a deadline. If the production needs more iteration after […] Read more »
