The importance of sound in business - presented to you.
We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!
This article was originally published in Adweek. So far, studies have shown varying results on the effect of in-store music on customers. Whatever the outcome might be between positive and negative […]
Top 5 Audio Branding and Audio Marketing articles, April 2019 Many things are happening around music and voice right now. The interest in audio branding and audio marketing is surging […]
Last month it felt like audio branding was on everyone’s lips. Gary Vaynerchuck’s article was shared by every other marketer and Voices.com had a great article published in AdAge. This time, our […]
This article originally ran on CMO.com. In 2018, many companies started to explore the business potential of sound through audio branding. An increasing number of brands ventured into new territories, […]
Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good […]
This article was originally published in Adweek. The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not […]
It’s again time for our monthly selection of top audio branding and marketing articles of the month. For January’s ‘What are we hearing now’ we picked a few top articles […]
This time, our selection of audio branding and marketing articles takes a look at how to capitalize sound in marketing. We’ll even uncover the answer to the question you didn’t […]
To create an emotional impact, brands need to establish a link between the visible brand persona and the call to action through music. Since videos now make up over half […]
Article originally published in Adweek on October 8th, 2018. Popularity on mobile has pushed for improved quality So far in terms of mobile content, the quality, diversity and engagement have […]
Top Audio Branding and Audio Marketing articles, October 2018 As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly […]
Did you know, that 90% of live music fans are saying brands could step in with their musical offering to enhance concert experiences? This is absolutely brilliant news for brands! It […]