The importance of sound in business - presented to you.
We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!
Welcome to the game of podcasting. This constantly growing medium provides the playing field for modern thought leadership. The ability of podcasts to authoritatively deliver information lies mostly in the quality […]
Brands have their own voice in the current audio first world. These days, when a need for an audio identity is a reality, marketers have to consider its implementation and […]
It’s no secret that podcasts are becoming a worthy adversary in the competition of today’s hottest marketing platforms. Podcasts represent a modern way of advertising as they allow brands to […]
You have probably heard the voice of the trailer guy, the late Don LaFontaine. Even after his passing ten years ago, his voice remains arguably one of the most recognizable in […]
Top Audio Branding and Audio Marketing articles, March 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment […]
The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time […]
Smartphones are our pocket-sized traveling companions pretty much wherever we go. While branding and advertising through phone has traditionally been based on controlling and reacting to visual cues, there are […]
Voice is now an actuality for marketers. Studies of 2017 media consumption sing the same song worldwide, on-demand audio and voice-activated assistants are continuing their rise. More and more brands […]
The Sound of the Super Bowl Ads Super-Bowl was a spectacular win for the Eagles. They were not the only winners. Amazon’s Alexa gained a staggering amount of publicity with […]
Top 5 Audio Branding and Audio Marketing articles, January 2018 Many things are happening around Audio and Voice right now. Audio branding or audio marketing is already showing a tremendous […]
Within the past year, we have gone through thousands of videos from brands for industry overview analysis and there seems to be a few common blunders that we encounter time […]
We experience the world around us with multiple senses. The brand experience is no exception. We have relied heavily on visual branding, even though sight is trumped by hearing and […]