The importance of sound in business - presented to you.
We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!
We are always trying to improve our process for our community. One of our goals is to invite less people to productions, so that the people who do take part […]
Did you know that 86% of advertisers have visual branding guidelines but only 17% have audio branding guidelines (Radiocentre, 2015)? Whether you plan for it or not, your brand generates […]
It’s been quite a while since we have had a major change to our platform! Well, here we are. It’s June 2017 and we are announcing our newest update. As […]
Do you feel like you are not selling enough music on Audiodraft or perhaps you are not getting as many invites to private project as you once were? If so, […]
Audiodraft is excited to announce its newest exclusive forum for community members only. We always listen to what our users tell us, and one request which kept coming up was […]
Co-Producers are the unsung heroes behind every great album. People like Phil Spector with his pioneering work with the Beatles and his wall of sound technique. Then there is the […]
In our previous blog post we talked about key things to take into consideration when creating unique audio. But there’s another obvious aspect to great music besides production – the composition […]
Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want […]
In the last blog post we looked at the historical development of music marketing. Now, it’s time for an analysis about where the industry is heading at the moment. Until the early […]
Originating from a German word meaning “to burn”–recalling the practice of producers burning their mark onto their products–a brand, especially a visual logo, became an essential part of company identities […]
What the heck is dBFS, true peak, RMS, integrated loudness and LUFS? Why do I need to know these strange appellations? As a professional sound designer you will eventually stumble […]
Brands use music to create an emotional connection. To reach a certain demographic of consumers, companies are creating experiences that include passion. As music is the best way to evoke […]