Audiodraft Blog

The importance of sound in business - presented to you.

We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!

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Sound Designer Spotlight: Bogdan Kamuz (zaSLON)

Last autumn zaSLON quickly amped up his game and won 5 productions and challenges in just a few months. We at Audiodraft couldn’t miss his sudden jump to success (though we […]

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication […]

Sound is the Key to Our Emotional Centre
Sound Designer Spotlight: Zhivko Nikolaev (Mystix)

This time we are proud and happy to introduce one of our most prominent talents, Zhivko Nikolaev a.k.a. Mystix on our blog! He has been keeping up an incredibly consistent […]

Sound Economy Series: 4 Ways Sound Affects Us

  Sound effects us in many ways, though it’s usually very unconscious. That’s why there is no point researching environmental sound or music by asking people what they think of […]

Co-producers – What’s that, and how can I become one?

As a music producer, there’s another way to take part in productions besides creating audio: by becoming a co-producer! Being a co-producer can be useful in many ways: you get […]

Co-producers – What’s that, and how can I become one?
How to get invited to Agency Studio productions – Check your compensation & availability settings!

To get invited to productions on Audiodraft Agency Studios, it is important to have your compensation and availability settings up to date. That way you can be targeted more easily from […]

Sound Economy Series: Hearing is first

    Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only […]

Audiodraft Case Studies: Pauli Kopu, Klok

Creative Director and Co-Founder Pauli Kopu from creative video agency Klok talked with us about the challenges of the creative industry and their latest Audiodraft production Future of TV. Klok […]

Sound Designer Spotlight: Panu Rauhala (PRauhala)

This time we introduce to all of our blog readers an extremely talented and hardworking composer and sound designer who’s been getting quite amazing number of great projects under his wing […]

Audiodraft Case Studies: JingleTV

JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound […]

Audiodraft Case Studies: Lahtinen Mantere Saatchi & Saatchi

This time we start a new series of Case Studies in our Audiodraft Blog. We called Mathias Lampenius, Project Director at Lahtinen Mantere Saatchi & Saatchi, to talk about their […]

Sound Designer Spotlight: Jordi Longán (Enkigeorge)

It’s time to welcome a producer who’s been working hard on Audiodraft and demonstrating all of us with his undeniable talent in music production. Ladies and gentlemen, the spotlight is now on Jordi […]