Audiodraft FAQ

General

1. What does Audiodraft do?
Audiodraft offers companies and independent clients a new and innovative way to order custom audio. You can now order music composed expressly for your needs. Custom made by our global pool of talented audio producers. Whether you need an audio logo, a score or a set of sound effects, we will produce the right sound for you.
2. You are My Music Department Online. What does it mean?
Audiodraft offers convenient solutions for anyone who needs custom audio. Whether you are looking for a cinematic composition for your short film, or an audio strategy for your brand – we are here for you. Our team's expertise on audio branding and bespoke music production, paired with the production ability of a 20,000-strong producer community at your service around the clock, ensures that your audio needs will get the attention and support they deserve. With Audiodraft, you have access to a complete Audio Strategy and Production service in one place.
3. What is the team behind Audiodraft?
Our core team consists of a group of digital media and music professionals. We have in-depth expertise in audio branding and music, and we are on a mission to change the world of audio from strategy to production. You can learn more about us here.
4. Why Audiodraft?
Forget the bulk, go custom. There is no more need for stock music libraries. The simple truth is, no product benefits from generic and impersonal audio. With Audiodraft, you will always get custom audio. In order to guarantee that the audio meets your every need you will also be able to oversee the production from start to finish.
5. How do I benefit from using custom music?
First of all, the production value of your project improves substantially when the music is created to fit your unique specifications and requirements. Remember seeing a commercial where the song got cut off to fit the video? Yeah, you don’t need to worry about that with us.

Secondly, you don’t have to worry about anyone else using the same exact piece of music anywhere else. Or worse, by your competitor. This actually happens more than you’d want to believe. In fact, agencies often forget that searching for stock music takes a lot of time and it is rarely budgeted for. Also, with us you do not have to worry about expriring licensing contract as ours are by default for perpetuity.
6. What are the licensing options?
To make it easy and simple for you, you will receive a global and perpetual exclusive license for your audio track. All our licenses are worldwide and cover all media.
7. So, you help us make custom music, but how does it actually work?
We have created an online platform where audio producers and clients can meet. Currently we have 20,000+ registered users who we hand-pick, educate and categorize extremely carefully. This enables us to source and pair up the perfect talent with the most detailed request. Want a custom composed cello concerto? Consider it done. Need a hyper-modern audio logo for your brand? No problem.

In practice, all you need to do is register a profile, describe your need, and let us do the rest. You will shortly receive a hand-picked selection of entries that have been expressly made for you. After that you simply rate the entries based on what you like best, and pick a winner when you're satisfied with the tune. Along the process, you are encouraged to comment on the entries. You can request as many iterations as you like. Our audio producers and the Audiodraft team are here for you, should you need any assistance.

If you aren't 100% sure what you are looking for, don't worry. We will help you define and source exactly what you need.
8. How can I use it?
Maybe you aren't in the media industry? Perhaps you are a developer making an app, or maybe you are an entertainer or an artist preparing a performance? Audio can be used in endless ways. If you are unsure about whether or not you need custom audio – we are here for you.
9. Is it expensive?
We will always find the right talent for your project, providing the highest quality in the world. You don't have to worry about a price tag based on a big name or a previous portfolio. We want to approach the creative side first, and make sure that the talent gets compensated according to their own preferences. This allows us to be flexible on the budget.
10. How soon can I get my song/audio?
Depending on the production, our guaranteed turnaround time is 48h from posting your brief to file delivery. Usually we are able to send you the first track in a matter of hours. If your schedule allows, you can of course run your production longer.
11. You have a 20,000-strong producer network, pretty impressive! How do you guarantee my privacy and security?
We do custom matchmaking for every production. You will always get access to a private and secure production environment. All our audio producers are required to sign NDAs each time they start working on a new project.
12. How can I contact your customer service?
Our customer service can be reached via contact[at]audiodraft.com.

Strategy services

1. What is audio branding? What does it mean for my brand?
The objective of audio branding is to create a unique audio identity that connects your audience to your brand. In other words, audio branding is strategic music planning that is aligned with your brand identity across all touchpoints from product sounds to TV campaigns depending on your needs. The lack of music planning or just plainly neglecting it are all decisions that affect how your customers and consumers perceive your brand.

Have you ever thought about what is left of your brand when you close your eyes? This is why it is very important to make sure that every aspect of your brand is aligned with you brand identity. Do you still remember hearing the Nokia startup sound every time you switched on your phone after your plane landed? That’s one brilliant example of great music planning, or how we call it – audio branding.
2. What is an audio brand strategy?
Just like a visual brand strategy, you need to plan your music usage in order to build a coherent brand. An audio branding strategy means defining your very own distinctive sound that is used consistently across all brand touchpoints in such a way that it stays true to your brand values. Depending on your strategy that might include some of the following audio assets such as an audio logo, a brand theme, a brand anthem or other audio assets with integrated audio brand elements. Also, at the moment only 17% of brands have audio brand guidelines while 86% of the same brands have visual brand guidelines.
3. Why do I need it?
In a world where consumers are bombarded with thousands of visual cues every day, brands need to get creative if they want to reach new consumers. In fact, having an audio identity opens up new communication opportunities as it reaches consumers on another level than just visually. Also, the ability to engage consumers with emotional reactions is the very reason why music is one of the most impactful branding tools brands have access to. Using music that consumers like and that is aligned with the brand's identity has been shown to increase sales.
4. Is it expensive?
Building a coherent brand both visually and auditorily is a worth while investment. However, we want to make sure that every brand has the opportunity to build their very own sound. You really cannot afford not to plan for elements that are an inherent part of your brand identity.
5. How is it done?
It all starts with understanding your brand. If you are not launching a new brand we will start the process by analyzing your past audio and music usage to understand how your brand has dealt with music decisions before. This is usually a very insightful process and gives us an understanding where your brand is coming from. Next, we will perform the same analysis on your main competitors and a more general one on your industry to understand how your brand positions within it. After we have presented you with all our findings we will also present you with our proposition how your brand should sound. Once we agree on the direction of your brand sound, the next stage is briefing and production. Finally, we deliver your new brand audio assets together with detailed audio brand guidelines in a user-friendly format. With the help of your new audio guidelines you will know how to continue using audio in a way that supports your brand identity.
6. How can I get an audio brand strategy?
Regardless where you live in the world, the whole process can be done on our platform and it is as simple as submitting your existing brand guidelines if you already have them. In case you want us to revise your existing audio brand, you have the option to submit your previous audio guidelines. In order to conduct our brand analysis, we also take a look at your previous audiovisual and audio material. From this point on our streamlined process continues with a few clarifying questions. If submitting a brief feels daunting, contact us and we will do it for you. You do not need to be a music professional to work with us.
7. What's in your Audio Brand Guidelines?
Your audio brand guidelines include all your brand specific audio assets with detailed instructions on how you can start using your brand new assets. The guidelines also include the results from all audits and analyses. This is all you need to start implementing your new audio assets.
8. I already have my own set of Audio Brand Guidelines and I need more music for my new campaign. What should I do?
It is as simple as submitting a brief with details of your new project. Our audio producers will make sure the music will follow your audio brand guidelines. When the production is ready, you will find the new assets together with your audio guidelines in your Audiodraft account.

Production services

1. Why custom audio?
Sound is rated as a key element of brand communication by 41% of consumers. Consistent sound increases the impact of visual communication by as much as 1207%. If you don't pay attention to what kind of audio you are using, you are grossly undermining the value of your content, product, and brand. Think about it. Would your favourite film, restaurant, game, application, or everyday commodity be the same if they were associated with horrible sound?
2. I have a tight schedule. Do I have time for bespoke and custom music? Wouldn't it be easier to browse through a catalogue?
Actually, we are a more efficient option than a production music library. We know our talent and their creative strengths extremely well. That is why we are able to activate the right talent for your production, and immediately start tailoring their unused unique templates and tracks for your needs. This is by far more quick and convenient than browsing through thousands of pre-canned library tracks.
3. How do I order custom audio from Audiodraft?
In practice, all you need to do is register a profile, fill in a brief about your specific wishes, and let us do the rest. You will shortly receive a hand-picked selection of entries that have been expressly made for you. After that you simply rate the entries according to what you like best, and pick a winner when you're satisfied with the tune. Along the process, you are encouraged to comment on the entries. You can request as many iterations as you like. Our audio producers and the Audiodraft team are here for you, should you need any assistance.

If you aren't 100% sure what you are looking for, don't worry. We will help you define and source exactly what you need.
4. What does it require from me? How do I get started?
The more info you can provide, the better. When you submit a brief, it is recommended that you add reference tracks to indicate what kind of audio you are looking for. You can easily do this by using e.g. tracks on YouTube. We also ask that you kindly add tags to specify the mood, genre, "kinda like", and instrumentation you are looking for. If you want, you can even specify the desired length, key and tempo of your track. The brief should contain as much info about the brand and/or content the audio is intended for.

If you are ordering audio for video, all you need to do is upload your video clip to the production page. The audio will be instantly synced to your video, and you can watch the result online right away.
5. Is it expensive?
We will always find the right talent for your project, providing the highest quality in the world. You don't have to worry about a price tag based on a big name or a previous portfolio. We want to approach the creative side first, and make sure that the talent gets compensated according to their own preferences. This allows us to be flexible on the budget.
6. I'm done using stock music! What are my options?
Forget the bulk, go custom. There is no more need for stock music libraries. The simple truth is, no product benefits from generic and impersonal audio. With Audiodraft, you will always get custom audio. And you will be able to oversee the production, from start to finish.
7. I work as a music supervisor at an agency. Can I oversee the production?
Yes! You can order custom music according to your most detailed needs, and we will provide you with a curated shortlist. You are more than welcome to comment on the entries, and you can request as many iterations as you like.
8. I don't need music, but I DO need a voice-over, an audio logo, or a sound effect.
Our services cover a wide range of audio production besides music. We don't just do ads, but also audio logos, film scores, voice-overs, and sound effects. We have a vast, worldwide community of talented audio producers. You can see the various types of productions we have done here.
9. What happens if I don't find a track that I like?
We work hard to make sure that you will be 100% satisfied. We actually guarantee it. To help us make sure that your production is successful, we encourage you to give feedback to the talent you're working with so that they gain a better understanding of your needs. However, if you would still decide not to use any of the submitted tracks, no worries, those will not be added to your billing. You can read more about our refund policy here.