Wisest decisions are based on insight.

Our Brand Sound Analyses provide an objective view on music, voice, and sound.

Brand sound analysis

Discover the actual position of your brand sound in the marketplace.

Our analyses let you audit and evaluate brand sound from a truly factual point of view. We study a wide selection of online media content to articulate the similarities and differences in the use of music and voice between your brand and competitors.  The comprehensive data and unique insight are delivered to you in one user-friendly report, giving you the building blocks for a truly distinctive and consistent audio brand.

Audit your brand sound

Understand which moods, emotions and attributes your current use of sound conveys.

 Understand how your competitors use sound

Compare your audio brand performance to your selection of competitors or benchmark brands.

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Listen to how your brand translates into music

We deliver you a set of music tracks which musical direction is based on your brand attributes.

Creativity with market insight

We analyze sounds in-detail from a comprehensive selection of online content. 

Music production type analysis

Production Type

Compare the amount of library music, licensed music, and composed music. 

Sound type analysis

Sound Type

Learn which soundscapes dominate the industry. Acoustic or electronic? A mixture of both?

Composition key analysis

Keys

Which one is more common: Major or Minor? Understand their impact on the overall content.

Genre audit

Genres

Genres are a beacon of identity. Which of them stand out the most in your industry?

Music mood audit

Moods

Discover the most prominent, abstract moods conveying from the target brands' audio content.

song instrumentation analysis

Instrumentation

Is the guitar the most common instrument? Or maybe synth? See their effect in the big picture.

Song vocals analysis

Vocals

Which language, gender and age profiles are most used in your industry?

brand voice audit

Spoken word

Is the speech recorded in a studio or on-the-go? Compare the voice-over production qualities.

Benefits

We deliver unique data to help you understand your market position.

brand sound audit

From subjective to objective

We turn something as subjective as music and voice into objective, comparable data.

Brand sound market analysis

Localized market insight

Our global talent network enables us to select relevant audio content in each local market.

brand audio identity

Create an audio identity that stands out

Understand what kind of music, voice and sounds differentiate your audio identity from your competitors.

Happy Customers

How it works

Let us know your scope and we'll take care of the rest.

Order the analysis online

Choose the analysis plan below. Depending on the chosen plan, submit brand information upon ordering.

We conduct the analysis

Our audio branding specialists collect sound samples from the target companies and cross-analyze them.

You receive a detailed report

Find out the most common audio branding practices in your industry. Learn how your brand attributes translate to music through concrete examples.

Select your analysis plan

Discovering the full potential of your audio identity is a click away.

 

Sound Audit

Industry Sound Analysis

 

Focus only on your own brand's current audio output

A complete review of your audio brand performance

Your current use of sound analyzed
1x Product Category analyzed
1x Target Market analyzed
Your brand attributes translated into music
Up to 5 Competitors or benchmark brands analyzed
 

3,350€

4,850€

Sound Audit

Focus only on your own brand's current audio output

Your current use of sound analyzed
1x Product Category analyzed
1x Target Market analyzed
Your brand attributes translated into music
Up to 5 Competitors or benchmark brands analyzed

3,350€

Industry Sound Analysis

A complete review of your audio brand performance

Your current use of sound analyzed
1x Product Category analyzed
1x Target Market analyzed
Your brand attributes translated into music
Up to 5 Competitors or benchmark brands analyzed

4,850€

Need a customized scope for the analysis? Got a question? We would be happy to help.

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